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Adidas Announces Exclusive Partnership With Peloton


Image via ADIDAS

Just a couple of days ago we wrote about the new men's athletic apparel line from Dick's Sporting Goods called VRST. The new line better positions Dick's in the market for athleisure clothing, which has been dominated by the likes of Lululemon, Nike, Adidas and Under Armour in recent years.


Adidas announced an exclusive partnership with one of the hottest companies around—Peloton, that will begin with the launch of the adidas x Peloton SS21 collection. The performance wear and lifestyle line was made in collaboration with Peloton instructors Ally Love, Robin Arzón and Cody Rigsby, who were involved in the design process, and marks Peloton's first instructor-designed global-level collaboration.


The 11-piece men's, women's and unisex collection comes in sizes XS-2X and features tanks, tights, shorts, hoodies, tees, crewnecks, sports bras and joggers. Items will be priced between $30 and $85 and will be available beginning March 25 on both companies' websites as well as in Adidas retail locations and Peloton showrooms.


"Today is the beginning of an ongoing international partnership that will unite us and Peloton in a journey to transform sport," Adidas said. "With Peloton's innovation in fitness, technology, and media, and our legacy in co-creation we are joining forces to further foster a sense of community and acceptance, while empowering people to be the best version of themselves."


A campaign for the launch includes a series of on-demand classes, available on the Peloton Bike, Bike+ and the Peloton App, beginning on March 18 and a live class celebrating the collection's launch on March 25.


The partnership with Adidas follows similar brand partnerships Peloton has with Lululemon and Nike, where Peloton sells apparel and accessories made by Lululemon and Nike. Peloton's retail business is led by Jill Foley, who is the wife of Peloton co-founder and CEO John Foley.


The partnership between Adidas and Peloton is the latest news in the athleisure and fitness world, where brands continue to face stiff competition.


Last week, you might have heard that the art market went—as they say in business school—absolutely bonkers. Christie’s cashed in on the mania, setting a new record of $69.3 million for a jpeg, er, digital artwork. The takeaway? Art investing has hit the mainstream. But if you’re anything like us, putting your money in real, tangible art by blue-chip artists makes a lot more sense.


For one thing, contemporary art prices have outperformed the S&P by 152% from 1995–2020 according to data from Masterworks. They were the first platform to let you invest in paintings by the likes of Basquiat, Kaws, and Haring. But what about returns? They’ve got that too: they recently sold their first painting, a Banksy work, for a cool 32% annualized return to investors.


With results like that, it’s no wonder there’s over 25,000 people on the waitlist. Just use our special link, tell them we sent you, and you’ll be good to go.


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