Adidas Announces Exclusive Partnership With Peloton
Just a couple of days ago we wrote about the new men's athletic apparel line from Dick's Sporting Goods called VRST. The new line better positions Dick's in the market for athleisure clothing, which has been dominated by the likes of Lululemon, Nike, Adidas and Under Armour in recent years.
Adidas announced an exclusive partnership with one of the hottest companies around—Peloton, that will begin with the launch of the adidas x Peloton SS21 collection. The performance wear and lifestyle line was made in collaboration with Peloton instructors Ally Love, Robin Arzón and Cody Rigsby, who were involved in the design process, and marks Peloton's first instructor-designed global-level collaboration.
The 11-piece men's, women's and unisex collection comes in sizes XS-2X and features tanks, tights, shorts, hoodies, tees, crewnecks, sports bras and joggers. Items will be priced between $30 and $85 and will be available beginning March 25 on both companies' websites as well as in Adidas retail locations and Peloton showrooms.
"Today is the beginning of an ongoing international partnership that will unite us and Peloton in a journey to transform sport," Adidas said. "With Peloton's innovation in fitness, technology, and media, and our legacy in co-creation we are joining forces to further foster a sense of community and acceptance, while empowering people to be the best version of themselves."
A campaign for the launch includes a series of on-demand classes, available on the Peloton Bike, Bike+ and the Peloton App, beginning on March 18 and a live class celebrating the collection's launch on March 25.
The partnership with Adidas follows similar brand partnerships Peloton has with Lululemon and Nike, where Peloton sells apparel and accessories made by Lululemon and Nike. Peloton's retail business is led by Jill Foley, who is the wife of Peloton co-founder and CEO John Foley.
The partnership between Adidas and Peloton is the latest news in the athleisure and fitness world, where brands continue to face stiff competition.
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