• Market Crumbs

Amazon Games Pulls The Plug On Crucible


Image via Fredrick Tendong on Unsplash

When it comes to Amazon you usually read about its successes in basically every line of business it enters. The meteoric rise in shares of Amazon over the years is proof the company has found a formula for success.


Despite usually succeeding in its ventures, Amazon last week took a rare loss on what it had hoped to be a huge opportunity. Amazon Games officially pulled the plug on its free-to-play shooter game Cruciblewhich had been in development since 2016, just a few months after launching it in May of this year. Crucible, which Amazon had hoped would compete with games such as Fortnite, debuted to poor reviews before Amazon moved it back into closed beta in July.

The Crucible team is hosting a "final playtest and community celebration" in the coming weeks, after which game play will be limited to custom games. Users will be able to play custom games until the servers are shut off at noon PST on Monday, November 9, 2020 as users will have all in-game purchases refunded.


"That evaluation led us to a difficult decision: we'll be discontinuing development on Crucible," the Crucible team said. "We very much appreciate the way that our fans have rallied around our efforts, and we've loved seeing your responses to the changes we've made over the last few months, but ultimately we didn't see a healthy, sustainable future ahead of Crucible."


As for the team behind Crucible, they will begin work on other games, including the highly anticipated open world MMO PC game New World, which is set to debut next year.


"We'll be transitioning our team to focus on New World and other upcoming projects from Amazon Games."


Although Amazon Games' entrance into the shooting game world didn't go as expected, the company still owns Twitch, which had a 91% market share of the live video game streaming market in the third quarter in terms of hours streamed, according to Streamlabs and Stream Hatchet. This is the highest Twitch's share has been since at least the first quarter of 2018 as Google' s YouTube gaming had a 6% share and Facebook Gaming had a 3.4% share.


Amazon has proven over the years it can improve its products and services and despite Crucible not being a success, Amazon Games will likely learn from it and come back stronger.


Leftover Crumbs

  • Regeneron CEO urges caution. Regeneron CEO Leonard Schleifer warned the antibody cocktail that President Donald Trump received needs more testing before efficacy conclusions can be made. "So the president's case is a case of one, and that's what we call a case report, and it is evidence of what's happening, but it's kind of the weakest evidence that you can get," Schleifer said. "The real evidence has to come — about how good a drug is and what it will do on average — has to come from these large clinical trials, these randomized clinical trials, which are the gold standard. And those are ongoing."

  • Feds may go after Google Chrome. The U.S. Department of Justice and state attorney general offices are reportedly debating whether to force Google to sell its Chrome browser and parts of its advertising business as a result of its antitrust battle with the tech giant. Google Chrome has by far the largest market share in the browser market with a nearly 70% share of the market. U.S. courts haven't ordered the break-up of a U.S. company in decades. Representatives from both Google and the DOJ declined to comment.

  • Buffett lieutenant makes bet on Dillard's. Ted Weschler, who is an investment manager at Warren Buffett's Berkshire Hathaway, disclosed he purchased 1.08 million shares of Dillard's, or about 5.89% of all outstanding shares, as a personal investment. A filing shows Weschler exceeded the 5% threshold on September 29 and holds the shares in a trust on behalf of his family. Shares of Dillard's, which have fallen more than 40% so far this year, soared more than 40% on the news.

  • Twilio acquires Segment. Twilio will acquire cloud customer data startup Segment in a $3.2 billion all-stock deal. Segment, which was last valued at $1.5 billion, will become a division of Twilio. "Together, Twilio and Segment have an incredible opportunity to build the customer engagement platform of the future," Segment co-founder and CEO Peter Reinhardt said.

  • Nest introduces cheaper model. Google's Nest introduced a cheaper model of its popular thermostat with less moving parts yesterday. The new Nest Thermostat, which costs $129.99, is the first model in the last nine years to not have the rotating dial and will instead use a touch strip. The device is available in white, dark grey, light pink or light green. Nest is also selling a matching trim kit that can be used to cover the holes from an old thermostat for $14.99.