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CBD Beverages Prepare To Go Mainstream

Image via Canopy Growth Corporation

CBD products have grown in popularity in recent years, even attracting the likes of Martha Stewart, who has launched a CBD product line for both humans and pets.

It's only natural that the popularity of CBD has spread to other consumer products, in particular, CBD beverages. A couple of announcements this week by some of the names in the space show CBD beverages are about to become a lot more widespread across the U.S.

Canopy Growth Corporation announced earlier this week that it's launching its CBD-infused sparkling water, Quatreau, in the U.S. following a successful launch in Canada. The drink has become the top-selling ready-to-drink CBD beverage since its rollout last year.

The drink contains 20 mg of hemp-based CBD and comes in four different flavors—Cucumber + Mint, Passionfruit + Guava, Ginger + Lime and Blueberry + Acai. The drink is sugar-free and retails for $3.99 per 12-ounce can.

"We have proven our beverage strategy in Canada, where we are currently the market share leader in CBD-infused ready-to-drink beverages," Canopy Growth President and Chief Product Officer Rade Kovacevic said. "Beverages are fueling growth in the CBD category and we believe this product will resonate with U.S. consumers looking for a naturally flavored, zero sugar option."

Also this week, Green Thumb Industries announced an exclusive partnership with cannabis-infused beverage brand Cann to manufacture and distribute its line of drinks. Cann, which is the top-selling THC-infused beverage in California, will see Green Thumb begin distribution in Illinois this spring followed by additional markets that have recently legalized adult-use cannabis sales such as New Jersey.

Cann's drinks contain micro-doses of cannabis CBD and THC extract designed to be similar in strength to a glass of wine or a light beer. The drinks come in three different flavors—Lemon Lavender, Grapefruit Rosemary, and Blood Orange Cardamom, and are sold in 6-packs of 8 ounce cans.

"The cannabis beverage category is poised for growth. Consumers are increasingly entering the market seeking alternatives to alcohol with familiar consumption experiences," Green Thumb founder and CEO Ben Kovler said. "Cann sits squarely in this opportunity, delivers on the consumer need, and complements our brand portfolio with entry into the beverage segment. What's even better is cannabis drinks can offer a superior experience, fewer calories and no hangover compared to alcohol."

With cannabis legalization expected to continue across the U.S., the CBD beverage category is likely to see a boost in popularity in the coming years.

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