• Market Crumbs

GM Announces Factory ZERO

Image via Elishia Jayye on Unsplash

Detroit-Hamtramck Assembly is one of the most well-known vehicle assembly plants in the world. The plant was built in 1911 and was originally the location of the original Dodge Factory before General Motors bought the property in 1980 and built a new factory.

Since GM opened the factory in 1985, more than four million vehicles

have been assembled at Detroit-Hamtramck. Earlier this year, the final internal combustion vehicles rolled off the line at Detroit-Hamtramck when the last Cadillac CT6 sedan was assembled on January 24 and the final Chevrolet Impala sedan came off the assembly line on February 27.

Detroit-Hamtramck Assembly was facing a closure as recently as last year until an agreement with the United Auto Workers union led to a complete reversal of plans. An agreement was reached where GM would invest $2.2 billion to make Detroit-Hamtramck the automaker's first all-electric vehicle assembly plant.

General Motors announced on Friday that the Detroit-Hamtramck plant will officially be known as Factory ZERO to reflect the importance of the facility in advancing GM's future with zero-crashes, zero-emissions and zero-congestion.

"Factory ZERO is the next battleground in the EV race and will be GM’s flagship assembly plant in our journey to an all-electric future," GM executive vice president of Global Manufacturing Gerald Johnson said. "The electric trucks and SUVs that will be built here will help transform GM and the automotive industry."

GM has so far provided details on only two vehicles that will be assembled at the new Factory ZERO. The GMC HUMMER EV pickup will begin production in late 2021, while the Cruise Origin, which is an autonomous electric ride-sharing shuttle, has yet to be given a beginning production date.

GM says the $2.2 billion investment is the single largest investment it has made in a plant in the company's history while the new Factory Zero will create more than 2,200 U.S. manufacturing jobs.

Factory ZERO will be powered by renewable energy by 2023, with all U.S. and global factories powered by renewable energy by 2030 and 2040, respectively. GM also touted Factory ZERO's 16.5-acre wildlife habitat which is home to species such as foxes and turkeys.

"This manufacturing plant will be the epitome of GM's vision by sustainably manufacturing electric and shared autonomous vehicles that can help reduce crashes, emissions and congestion," GM chief sustainability officer Dane Parker said.

The move by GM is just the latest in what now seems to be a daily occurrence by automakers to drastically shift their businesses to keep up with the rapidly evolving automobile market.

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