IKEA Wants To Give Furniture A Second Life
IKEA, the world's largest furniture retailer, has focused on sustainability issues in recent years as it works towards its goal of becoming climate positive by 2030. To meet its goal of making all IKEA products 100% circular, IKEA is looking at its entire value chain from the materials they use, manufacturing and transporting of products, stores, customer travel and home deliveries.
IKEA has even gone as far as recently introducing the all-new plant ball, touting it as leaving just 4% of the climate footprint as its famous IKEA meatball.
IKEA introduced a new promotion yesterday that it sees as a key step in becoming climate positive. IKEA's "Buy Back initiative," which launches on November 27 at stores in the U.K. and Ireland, will enable customers to sell back their unwanted IKEA furniture and receive a voucher to spend in stores.
The move by IKEA is a dig at the popular Black Friday shopping holiday, in which consumer's desires to spend is on full display.
"By making sustainable living more simple and accessible, IKEA hopes that the initiative will help its customers take a stand against excessive consumption this Black Friday and in the years to come," IKEA said.
"As new" pieces can receive up to 50% of their original price while furniture that shows wear or has several scratches can receive up to 30% of the item's original value. Customers can register a request online to sell back previously bought items from IKEA such as bookcases, shelving, tables, desks, chairs and some children's furniture. The items must be returned to IKEA fully assembled in order to qualify.
The Buy Back initiative is being promoted from November 24 through December 3, but the program will continue beyond the end of the campaign. Customers' vouchers will not have an expiration date and IKEA encourages them spend it only when they need something.
"Sustainability is the defining issue of our time and IKEA is committed to being part of the solution to promote sustainable consumption and combat climate change," said Peter Jelkeby, the country retail manager for IKEA in the U.K. and Ireland. "With the launch of Buy Back we are giving a second life to many more IKEA products and creating more easy and affordable solutions to help people live more sustainably. It is an exciting step forward in our journey towards becoming a fully circular and climate positive business by 2030."
The move is part of IKEA's recent push into giving used furniture a second life. Besides planning to offer the Buy Back initiative across all of its stores by 2021, IKEA recently announced it will open its first second-hand store selling refurbished furniture in Sweden later this year.
With vintage IKEA items bringing big bucks, it wouldn't be surprising to see the program become a hit as buying secondhand items—such as clothing, is increasingly popular among the more eco-friendly younger generations.
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